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Newlay Floors Ltd
223 Lakey Lane
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B28 8QT

e. hello@newlayfloors.co.uk
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+44 (0)121 605 7666

Birmingham Art Museum

Too Cute!: Sweet is about to get Sinister

Too Cute!:

Sweet is about to get Sinister

Artist and filmmaker Rachel Maclean examines the world of cuteness by curating works from the Arts Council Collection and Birmingham’s collection to reveal how objects and images can have the unique ability to be simultaneously sweet and yet sinister. 

Working closely with Birmingham Museum and the exhibition curator, Rachel Maclean; Newlay Floors were commissioned to help install a flooring space designed to bring together the vibrant colour scheme of this exhibition.

One of the few manufacturers offering such a wide range of colours is Forbo’s Westbond range. Coming in 144 colours in the collection and a Pantone Colour service, the colours schemes and the ability to play with designs are endless.



With over 30 years experience in commercial flooring, the team at Newlay Floors were able to successfully deliver the following flooring services:

  • Forbo Westbond Carpet Tile
  • Flooring Design Service
  • Tactile Temporary Method
  • Key Schedule for Exhibition Launch
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A Wealth of Knowledge

with Carpet Tiles & Floor Design

Working from a CAD floor design, the team installed the pixelated block design in and around the artwork, over 2 a day period. To preserve the existing Amtico flooring when the exhibition comes to a close in May, the Newlay team used a temporary tactile method to hold the tiles in place.

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Need inspiration?

Let us design your floor

We have an in-house design professional to create unique and stylish floor spaces. So whether you need advice on colour to match the interior of a building, or a mock-up visual on a new flooring design, or perhaps you’d like a brand logo in your vinyl or entrance matt. Smart thinking – we’ve got it covered.


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Desso / Interface / Burmatex

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Jaymart / Forbo / Coba

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Karndean / Amtico / Polyflor



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Our customers in the public sector often have particularly demanding requirements and finding a flooring solution that meets their specification is what makes us a leading flooring contractor.



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With over 30,000 educational authorities throughout the UK, which range from small local schools to large university campuses, the needs of the low floor crawlers to high-flying graduates are covered with us